motivational research

motivational research
motivational research
n.
a systematic and scientific analysis of the forces influencing people so as to control the making of their decisions: applied in advertising, marketing, etc.

English World dictionary. . 2014.

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  • motivational research — ➔ research * * * motivational research UK US noun [U] (also motivation research) MARKETING ► the study of the reasons that people choose to buy particular products or services: »Motivational research is the investigation of why individuals behave …   Financial and business terms

  • motivational research — ☆ motivational research n. a systematic and scientific analysis of the forces influencing people so as to control the making of their decisions: applied in advertising, marketing, etc. * * * …   Universalium

  • motivational research — motivation research or motivational research noun Research into motivation, esp into consumer reaction, carried out scientifically • • • Main Entry: ↑motive * * * motivational research or motivation research, the study of what conscious or… …   Useful english dictionary

  • motivational research — A form of marketing research in which the motivations for consumers preferring one product rather than another are studied. It may form the basis of a plan to launch a competitive product or of a campaign to boost sales of an existing product …   Big dictionary of business and management

  • motivational research — /moʊtəˌveɪʃənəl rəˈsɜtʃ/ (say mohtuh.vayshuhnuhl ruh serch) noun the application of the knowledge and techniques of the social sciences (especially psychology and sociology) to understanding consumer attitudes and behaviour; used as a guide in… …  

  • research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… …   Financial and business terms

  • Motivational speaker — A motivational speaker is a professional speaker who makes speeches intending to lift up and motivate their audiences.Types of eventsA keynote speech generally takes place either at the beginning of the event, or the close of the event. The… …   Wikipedia

  • Motivational poster — A motivational poster in the style of those produced by Successories A motivational poster (or inspirational poster) is a type of poster commonly designed for use in schools and offices …   Wikipedia

  • motivation research — UK US noun [U] MARKETING ► MOTIVATIONAL RESEARCH(Cf. ↑motivational research) …   Financial and business terms

  • motivation research — /məυtɪ veɪʃən rɪ ˌsɜ:tʃ/, motivational research /məυtɪˌveɪʃən(ə)l rɪ sɜ:tʃ/ noun research designed to find out the consumer’s motives for purchasing a product or service …   Marketing dictionary in english

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